Smart Phone Replacement Set Off a Massive Price Reduction
In highly optimistic about the prospects for the smart phone market, China has become the world's mobile phone giants to snatch the core of the battlefield smart phone business. Smart phone price war has shown increased momentum, industry experts said, due to the MTK program, officially listed on smart phones, mainstream mobile phone manufacturers to speed up the upgrading of hardware, smart phones such as the impact of the second quarter of this year, the domestic smart phone market will see price cuts on a larger scale action, the maximum decline is likely to exceed 20%.
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Foreign Giants Grab Share of the Pre Upgrade Paohuo
Analysys International recently released "2009 4th quarter, the Chinese smart phone market, quarterly monitoring" data show that China's smart phone market in 2009 4th quarter sales reached a total of 7.247 million, growth of 29.8%, of which 72.1% of the intelligence mobile phone is used the Nokia led Symbian OS, second is the WindowsMobile, share of 21.5%, followed by the BlackBerry's 2.3%, Linux's 1.8%, iPhoneOS 0.7% and Android of 0.4%. However, be pointed out that, although the sales of Nokia, with its large base is still in China's smart phone OS market dominance, but its been the challenge is empty ago in WindowsMobile old rival, the Apple's brand reputation and good iPhoneOS market reputation, as well as Google Android system wide free of charge brought about by mass manufacturers have been right to support a potential threat to Nokia.
It is also why the price war, Nokia started from the end of last year show quite positive. For now Nokia products on the market view, X Series, N Series, E Series have been fully intelligent, but average selling prices have fallen sharply, and the lowest price in particular is repeatedly hit "record." E series models in which the representatives of one of the lowest price of E63 has less than 1,500 yuan, and China made high end non smart phone product line. Moreover, the high end N Series has always been the recent price adjustment is also a frequent, even the new X Series X6 listed products are also short space of time down in price a few hundred dollars. Market participants, said the second quarter of this year, Nokia's new models not yet in the case of mass market for the shares may also account for a further decline in the sales price of smart phones, drop should be about 10%. In fact, not only Nokia, Samsung, Motorola and so on in this year's new Android smart phones that are adjusted frequently, Samsung Android smart phone has the lowest market price is below 2,000 yuan, Motorola will also be launched next month, the first in the 2,000 yuan price around Android smartphone.
In addition, as market competition intensifies, many foreign brands this year, manufacturers will be to enhance the performance of hardware as a key development. 1GHz of CPU, AMOLED energy saving LCD screen, 512MB memory and above all smart phones will become the focus of the ocean to upgrade the brand, in order to lay new roads, selling the old products Clearance is obviously required, which will undoubtedly further accelerate the intelligent rate of decline in the price of the mobile phone market.
Domestic Firms Speed Up the Melee by MTK
And foreign brand has a long history in the smart phone market is different from domestic mobile phone makers over the years has been hovering in the low end market, has worked hard in the smart phone market, the Bird, Amoi also have dismal ending. Currently on the market last remaining only a handful such as Dopod, and Yulong Coolpad a few. MTK, however the recent introduction of targeted WindowsMo bile system of highly integrated smart phone market has finally MT6515 chip solutions, which undoubtedly gave the home made technology, insufficient accumulation of a full sprint cell phone a great opportunity for the smart phone market. It is understood that the smart phone MTK chip program also can only support the 2.5 wireless networks, but in the second quarter related to support WCDMA chip will launch, but then there will be system related programs for the Android debut. In this regard, the mobile phone industry analyst with Shenzhen Warring Yang Qun, said: "MTK chip integration program will greatly reduce the domestic manufacturers threshold of introduction of the smart phone, but also may trigger a new round of cottage smartphone climax, such a rush of situation will further promote the smart phone market prices decline. "
K3 is also currently promoting the development of chips in order to join the WCDMA network support, related products are also expected to be available the second quarter. Moreover, some MP3 chip makers are also very promising market for smart mobile phone chip business, Vimicro, Swiss movements, and so jun are actively planning of introduction of the smart phone platform chip program, One of them, the core will be officially released in April with Android system, smart phone chip program, domestic manufacturers will no doubt move into the smart phone market with more choices.
